about project

Rumlieh is a residential project located in Riyadh that caters to individuals with refined tastes and boasts international specifications. The project spans over an area of 20,000 square meters and comprises six complexes housing more than 100 units.

The project derives its name from our nomination and is designed with inspiration drawn from the desert.

In keeping with its desert inspiration, the color palette of the project also draws inspiration from the desert.

Brand personality Rumliya

The brand persona of the project is a young woman in her early thirties who is vibrant, liberated, daring, and adventurous, with financial independence to go wherever she desires and do as she pleases.

To exaggerate this persona, we portrayed her walking alone in the desert, dressed in strong and bold attire.